The Concept: Blending Watercolors and Human Portraits
Clouds is a specialized art series produced for the local Swiss optician ROOST. Under the working title Cloudfaces, we created a unique collection of eight images that blend the boundaries between human portraiture and fluid art. The production involved a complex technical process using water colors, a dedicated fish tank, and high end studio photography to capture the ethereal, cloud like textures that give the series its name.
The Exhibition: Art in the Retail Environment
These images were designed specifically for the ROOST retail floor in Schaffhausen. Rather than traditional advertising, the collection was displayed as fine art pieces integrated directly between the eyewear on display. This approach elevated the customer experience, transforming a standard shopping trip into a visit to a curated gallery.
The Heart of the Brand: Employees as Models
One of the most important aspects of the ROOST brand is the people who represent it. To honor this, the models chosen for the Cloudfaces project were the employees themselves. By featuring the staff in such a creative and elevated way, the project celebrates the personal connection and local expertise that defines the ROOST identity.
