The Campaign: Capturing the Moment of Peak Concentration
In the 2020/21 image series for ROOST Augenoptik, the mission was clear: to capture the unwavering focus of our local athletes. These are the individuals who push their physical and mental limits every single day. Most of their hard work happens away from the spotlight, the massive stadiums, and the big budgets, yet they remain among the best in the country in their respective disciplines. This campaign explores the question: How do they stay focused?
The Athletes: Evident Determination Across Disciplines
The campaign focused on capturing the precise moment before competition begins. Whether it was swimming with Julia Mattoscio, athletics with Marco Kern and Lydia Boll, tennis with Sandro Ehrat, or climbing with Lisa Pfalzgraph, the intensity of their focus was evident. Each portrait serves as a testament to the discipline required to excel at a national level.
Community and Local Heroes: ROOST Augenoptik
ROOST Augenoptik places a high value on the local community and social cohesion. For them, their customers are the true heroes. These large scale prints are proudly displayed in their shop windows in Schaffhausen, accompanied by the individual stories of the athletes. It is a celebration of local talent and the shared vision that connects a premium optical brand with the peak performance of sports professionals.
Julia Mattoscio
Swimming (800m Freestyle)
